Page 30 - Sports Energy News, Cornwall, Issue No 125

30 Issue #125 June 2023 www.sportsenergynews.com

Wildcats up their Marketing Game with Intern Ellie Adams

By Molly Kett experience in a new field of the sporting Management student, I’m invested in the
business and to help them capture these behind-the-scenes work. As athletes, we
memory-making moments at a local level.” often forget that sport is more than just a
f you’ve noticed that the Wildcats
Ihave stepped up their social media Adams has been very focused on content series of games – it is an army of coaches
and marketing game, you’re not alone! creation. and volunteers who work hard to make the
Recently, Emma Houle and Ellie Adams “Our U18 OSLF team has just begun game-time magic happen. I can’t wait to be
were selected as communications interns. their 2023 season, so most of my focus has a part of that team.”
The Wildcats promoted their search gone into creating graphics and snapping As for her goals for the summer, Adams
for a communications intern on social photos of our U18 athletes to share on the says she’d like to focus on brand awareness.
media, which Ellie said caught her eye as Wildcats social media,” said Adams. “For “I’d like to focus on brand awareness.
she was searching for summer volunteer the rest of the summer, you’ll catch me at We want our parents and athletes to stay
opportunities. U18 OSFL practices, on the sideline at U8 informed, but we’d also like to highlight the

“I reached out to Kirby Camplin and Mites, or covering U10-U16 flag football. growing popularity of football programming
asked him to describe the role further. He I’ll also be creating graphics for scheduling in Cornwall,” said Adams. “I’m also a huge
was more than happy to describe his vision Photo Submitted reminders and updating the Wildcats advocate for girls participating in sport,
for Wildcats Football,” said Adams. “I had would tell you that the Cornwall Wildcats website.” so I’m extremely excited to highlight the
just recently completed an internship with are no exception to this memory-making So far, Adams says the experience has young girls involved in our co-ed football
the London Knights (OHL) as a member rule. With over 285 athletes involved in been amazing. programming, and to invite more young
of their Group Sales team. Within the their football programming this summer, “Picture this. You wake up on a Sunday women to participate.”
Knights organization, we consistently the Wildcats organization is growing the morning, snag a coffee, and head to the

referred to sport as the ‘memory-making game from the ground up, ensuring that field to capture some photos of young kids As for the Wildcat fans that Adams has
business.’ Athletes and fans alike often these kids stay invested in sport. When having a great time,” said Adams. “Is there encountered during her time helping with
reflect on sporting moments as some of the Wildcats organization offered me a anything better than that? I’m excited to the team so far, she has one simple thing to

their favourite life experiences. If you ask position as a communications intern, I was participate in sport in such an unconventional say to them.
around, I’m sure local athletes and parents thrilled at the opportunity to gain hands-on manner. As a current Kinesiology and Sport “You rock. Seriously!”