Page 33 - Sports Energy News, Cornwall, Issue No 58

www.sportsenergynews.com Issue #58 September 2017 33

How Can a Business Give Back to the

Community That Supports It?

By Casey Leger
t Rookez-Edge in Cornwall,
Athey give back through the
Super Sport Rewards Program.
Last year, in conjunction with the
Source For Sports Buying Group
and the Cornwall Minor Hockey
Association, around 90 Tyke and
Novice hockey players in the
city were rewarded for effort,
sportsmanship, and teamwork by
being selected for a Super Sport
of the Game award by their house
league coaches. Rookez-Edge has
been involved with the program for
going on 6 years.
That’s a lot of kids.

“It’s not just about being the best
player,” says Nick Filion, who is
one of three co-owners of Rookez-
Edge. “It’s about encouraging all
players to enjoy the game and to do
their best.”

For players between the ages of
5 and 8, winning an award is a big Co-owner Nick Filion and sales consultant Brad Agh pose with a portion of Rookez-Edge massive hockey
deal. So, what else is in it for them? inventory. Photo Submitted
Award winners receive, among
other things, a mini stick, a hat, and with the big box stores, Rookez-
a skate sharpening. Edge is part of the Source For
Sports Buying Group, which gives
“Hockey is an expensive sport,
the store added purchasing power
regardless of the level played,”
in addition to contributing to the
opines Filion, “so it’s nice to help
Super Sport program.
out where we can.”
Filion feels that contributing Currently, the program is running
to the sporting community is with the CMHA, but Filion is
important. Rookez-Edge has been hoping to get involved with other
open and operating for ten years local associations. “I’m always
and is locally owned. To compete open to discussion,” he said.

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