Page 26 - Sports Energy News, Cornwall, Issue No 108
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26          Issue #108 January 2022                                                               www.sportsenergynews.com













                 613-938-3300
                  www.ronacornwall.ca
                     1100 Marleau Ave.                                       JOIN US ON
                       Cornwall, ON


        Team Rebrand: U18 AA Cornwall Lady Royals’


        Inaugural Season




         By Molly Kett

              o  raise  the  profile  of
        Tour  local  AA  teams  in

        Bantam  (U15)  and  Midget
        (U18) lady teams, it was time
        to think outside the box.  As
        a  smaller  association  in  the

        Eastern  Ontario  region,  the
        league  is  always  competing
        with the Ottawa associations
        to keep their top players local,

        as  in  girls’  hockey  there  are
        no  geographical  boundaries.
        The potential solution to the
        problem? A rebrand.

           “It’s the association’s hope

        that  this  new  branding  for
        their highest-level teams will
        help  provide  that  incentive.
        The new branding could also

        help attract players from other
        nearby  areas  as  well.  The
        Royals  name  was  of  course                                                                                                        Photo Submitted
        selected, with  permission,  to
                                                 “We expect to compete for
        pay  homage  to  our  previous                                              the  provincial  tournament  in  TV  Community  Network,
                                               the  league  title  this  season,”
        OHL team,” said Woodside.                                                   April.”                               though  a  subscription  is
                                               said  Jason Woodside,  Assistant                                           required.
                                                                                      If  you’re  interested  in
           It  was  a  complete  re- Coach.  “We  are  currently
        branding,       involving       the  sitting in fourth place out of         watching this powerful team,            “I’m hoping this rebrand will
                                                                                    following  current  COVID
        designing  of  new  logos,  eight,  but  only  three  points                                                      be  exciting  for  our  younger
        colours, and uniforms.                 out of second. The team had a        restrictions  of  course,  the        players  to  aspire  to  play  for
                                                                                    team  typically  plays  home
           This was originally going to        great showing at a showcase          games  on  Wednesday  nights          the  Lady  Royals  when  they
        happen last year but due to the        tournament  in  Brampton,            or  Sunday  afternoons.  The          get  older.,”  said  Woodside.
        pandemic  and  the  resulting          losing  in  the  quarterfinals       full  schedule  is  available         “Now when our Lady Royals
        cancellation of minor sports,          after some great wins against        at:    http://site1818.goalline.      team  is  playing,  anyone

        it  was  postponed  until  this        Vancouver  Island,  Sudbury,         ca/index.php.  This  season,          walking  through  the  Benson
        fall. Now with the rebrand in          and      Barrie.       Provincial    there is a new Benson Centre          will  immediately  recognize
        place, the inaugural season as         Playdown games should begin          feature  setup  for  viewing          the  young  ladies  as  the  top
        the Cornwall Lady Royals is            in February with the goal of         games online on the Hockey  players of our association.”

        off to a great start.                  having  a  successful  run  at
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