Page 26 - Sports Energy News, Cornwall, Issue No 108

26 Issue #108 January 2022 www.sportsenergynews.com

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Team Rebrand: U18 AA Cornwall Lady Royals’

Inaugural Season

By Molly Kett

o raise the profile of
Tour local AA teams in

Bantam (U15) and Midget
(U18) lady teams, it was time
to think outside the box. As
a smaller association in the

Eastern Ontario region, the
league is always competing
with the Ottawa associations
to keep their top players local,

as in girls’ hockey there are
no geographical boundaries.
The potential solution to the
problem? A rebrand.

“It’s the association’s hope

that this new branding for
their highest-level teams will
help provide that incentive.
The new branding could also

help attract players from other
nearby areas as well. The
Royals name was of course Photo Submitted
selected, with permission, to
“We expect to compete for
pay homage to our previous the provincial tournament in TV Community Network,
the league title this season,”
OHL team,” said Woodside. April.” though a subscription is
said Jason Woodside, Assistant required.
If you’re interested in
It was a complete re- Coach. “We are currently
branding, involving the sitting in fourth place out of watching this powerful team, “I’m hoping this rebrand will
following current COVID
designing of new logos, eight, but only three points be exciting for our younger
colours, and uniforms. out of second. The team had a restrictions of course, the players to aspire to play for
team typically plays home
This was originally going to great showing at a showcase games on Wednesday nights the Lady Royals when they
happen last year but due to the tournament in Brampton, or Sunday afternoons. The get older.,” said Woodside.
pandemic and the resulting losing in the quarterfinals full schedule is available “Now when our Lady Royals
cancellation of minor sports, after some great wins against at: http://site1818.goalline. team is playing, anyone

it was postponed until this Vancouver Island, Sudbury, ca/index.php. This season, walking through the Benson
fall. Now with the rebrand in and Barrie. Provincial there is a new Benson Centre will immediately recognize
place, the inaugural season as Playdown games should begin feature setup for viewing the young ladies as the top
the Cornwall Lady Royals is in February with the goal of games online on the Hockey players of our association.”

off to a great start. having a successful run at