Page 40 - Sports Energy News, Cornwall, Issue No 119
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40                 Issue #119 December 2022                                                       www.sportsenergynews.com




               Sports                            Presents Jim Riddell’s Sports Talk
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        Energy
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                                    Stories And More About The People In Stormont, Dundas & Glengarry  with Area Senior : Brian Ladas
                                                                                                                        summer and decided that he didn’t
                                            what he could do for me. It turned
                                            out to be very good for me, I got                                           want to return to Cornwall. A team
                                                                                                                        from the Maritimes called, offering
                                            several companies that I dealt with to
                                            buy some advertising as well. It got                                        two players in return for his release.
                                                                                                                        Knowing that the team wouldn’t be
                                            so at one point that we were out of
       By Jim Riddell                       advertising space on the boards. We                                         getting equal value back, Colts GM
                                            had  Ron  Primeau,  who  was  doing                                         Mike  Piquette  told  the  other  team
                                                                                                                        that he would give the player his
           rowing up in Ottawa, Brian  Betty Bread at the time, Nestle, the
                                                                                                                        release in exchange for 2 cases of
      GLadas played football and was  milk companies, and several others.
                                                                                                                        lobster. The other team agreed, the
      a fan of most other sports, hockey  Anybody that I was doing business
                                                                                                                        lobster arrived by courier a few days
      in particular, and especially if the  with at the time, I talked with them
                                                                                                                        later, the player got his release, and
      Montreal Canadiens were playing.  about the Colts.”
      “I started working in a Dominion        Brian kept Ladas Independent                                              we had a feast.”
      store when I was thirteen years                                                                                     Brian always had a couple of Colt
                                            Grocer very visible during the years
      old, bagging groceries, stocking      that it was the primary sponsor of                                          players hired to work at the at the
      shelves, mopping floors, running the                                                                              store packing groceries, customers
                                            the  Colts,  often  taking  a  hands-on
      cash, whatever needed to be done.”    approach. Brian remembers, “Ken                                             were always coming in and talking
      Gaining experience and additional     McLaughlin and I got sumo suits,                                            with the boys, and it was a great fit. I
      responsibilities over time, Brian                                                                                 just had to make sure that they didn’t
                                            and we wrestled each other on two
      moved on to Steinberg’s, then to      occasions between periods at a game.                                        work very hard on game day. They
      Loeb,  and  finally  to  Independent                                                                              were all terrific kids that we had. Part
                                            Ken won the first match and he had
      Grocers.  When the opportunity to     gotten a fake Championship belt for                                         of our sponsorship deal was that I
      purchase an Independent Grocery       the second match. Ken had me down                                           got a certain number of Colts tickets
      franchise came in 1992, Brian                                                                                     to hand out to customers. One day
                                            at one point in the match, then got
      became the owner of Lada’s  Your      up and started parading around with                                         a couple of young guys were going
      Independent Grocer, located at the                                                            Photo Submitted     through the cash, and I asked them if
                                            his arms in the air. I managed to get
      east end of Cornwall Square. “It was   up and proceeded to hit him over the   periods, but the team was looking  they would like tickets to the game.
      a tough location” Brian said, “We     head with the belt, knocking him      for something to keep fans engaged  One of them was surprised saying,
      only  had  fifty-five  parking  spots                                       between the second and third  “You have Aces tickets?” I replied
                                            over and then jumping on him, and
      outside our door, and often many      had boos raining down on me from      periods. Brian suggested that he  that no one wanted to go and watch
      of them  were  taken  up by  people                                         would bring some pop, put the  the  Aces, these were Colts tickets
                                            everywhere. One lady in particular
      shopping in the mall and preferred    was very upset, and Mike Piquette,    cans in front of the net and bring  and it’s a lot better hockey.  They
      not to park in the parking garage.    (Colt’s G.M), received a couple of    fans out to shoot a puck at the cans,  declined and as soon as they left,
      Cornwall Square was a busy place                                            with a successful hit winning the  one of the Colt’s players said, “Do
                                            phone calls from her. Another time
      in those days, there were no empty    we used our giant plywood BBQ         shooter a case of pop. “ It worked  you know who that was? That was
      store spaces and lots of customers,                                         well, but the problem was that if the  Garth  Snow, the Aces goaltender.”
                                            that we had for promotions at the
      I would walk the mall and talk to     store. It was about eight feet long   puck was shot hard enough, the can  Garth Snow, as we now know, went
      people, it was a family atmosphere,   and we had giant utensils to go with   would explode all over the ice and  on to play 12 years in the NHL, later
      and it was great.” Shortly after                                            the arena staff wasn’t impressed,  becoming GM and President of the
                                            it. The Smith Falls Bears were one
      arriving in Cornwall, Brian was       of the top teams in the league and    so we had to switch from a puck  New  York Islanders. “There was
      heading over to the radio station to                                        to tennis balls. We had to be a bit  always something happening, and
                                            when we played them, we brought
      do an advertising spot for the store   the  BBQ to  Center  ice with  a  big   creative  and  maybe  deflect  a  few  we always had a lot of fun,” Brian
      when he ran into Mike Piquette,       Teddy Bear on it and when we stuck    shots to make sure that everyone  said, remembering the aftermath
      who, along with Ken McLaughlin,                                             was a winner.” Sometimes the  of the Colts winning the league
                                            the fork into the bear and held it up,
      was in charge of marketing for the    that got the crowd going!”            Colts got creative themselves, Brian  championship.  “  We  won  the  final
      Cornwall Colts. “Mike and I got                                             recalls, “One time we had a player  game in Ottawa and got back to
      together after, he gave me a tour of    Chuck-a-puck  was  a  constant  from the Maritimes playing for the
      the Si Miller arena and explained  event between the first and second  team, he went back home for the                         Continued on page 41
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